1. BUILD A BETTER USER EXPERIENCE – TO IMPROVE WEBSITE USABILITY FOR YOUR VISITORS.
When a visitor has just engaged your website, the navigation or workflow will lead to an emotional experience. A site that is difficult to navigate, slow in loading or is structured with too much / too little content will turn off the majority of users. The main reason to improve a site is to update the usability and flexibility of the user. Internal marketing teams will benefit as well by improving the bounce rate, eliminating outdated 3rd party tools. When you do this try to understand your customers’ behavior, as in what action you would like them to complete, along with a guided call to action. A typical user journey takes into account your customer’s path through your site and keeps them moving along the sales process.
2. REBRANDING – UPDATE YOUR BUSINESS AND MARKETING GOALS THROUGH WEB DESIGN.
If your website is 3-5 years old, you’re likely behind pace on optimization and design trends. If your website is not your main marketing tool, it could be a sign that you’re not connecting with your audience. Above all, rebranding or a web design update could help re-align the website with new marketing goals. Being able to communicate brand values better can also help the perception of your company.
3. SEO STRUGGLES – NOT LISTED ON 1ST PAGE / INCREASE THE VOLUME OF LEADS AND SALES
An updated modern design should be a key factor in why your customer makes a purchasing decision. Understanding how online algorithms and placement work is one of the main ways to optimize your presence. There is of incredible importance to an organic SEO strategy. The context of the website matter and subtopic themes along with a powerful blog can work wonders. Try structuring strategic content throughout the overall architecture of the site. As in URLs, titles, meta tags, readability, alt text, and H-tags will dictate how efficient the rankings will be. Having a plan during staging and coding prior to launching will help with the way search engine trackers position your site on its ranking.